VR Business Analysis – Australian VR Amusement Park Successful Case

Apr 25, 2024

Australian VR Amusement Park Venue Business Analysis

Are you thinking about diving into the world of VR but not sure how to get started? Our case study of an Australian VR venue can give you some great tips and ideas to kick off your own VR business journey.

VR Amusement Park Site Selection

Our client had to choose between two locations for their VR business. They weighed factors like rent, foot traffic, and venue size before settling on a spot near a busy street.

  • Address 1 was cheaper with less competition, but it lacked foot traffic and space for equipment.
  • Address 2, despite higher rent, offered more foot traffic, visibility, and space for diverse.

equipment. Ultimately, they went with Address 2 because more people mean more business. Even though it cost more, the potential for higher returns made it worthwhile.
If you’re stuck on where to start or need help with research, we’re here to assist you.

VR Amusement Park CAD Drawings and Equipment Selection

Upon confirming the location, meticulous CAD planning drawings were created, tailoring the venue to accommodate 11 pieces of equipment. From VR 360° Rotation to interactive shooting games and children’s attractions, the diverse array of equipment ensured an immersive experience for individuals of all ages.

VR Stimulating category

  • 2 VR 360°Rotation
  • 1 VR Bungee

VR Interactive shooting category

  • 1 VR Arena 4 player
  • 1 VR Escape room

VR Cinema category

  • 1 9D VR capsule
  • 2 9D cinema

VR Children’s category

  • 1 VR Helicopter

VR Racing category

  • 1 VR Racing car
  • 1 VR Motorcycle

VR Rides Production and Delivery

To ensure timely delivery for the grand opening, our production team expedited the process from material preparation to assembly, testing, and packaging, completing it all within just 20 days. Throughout this period, we provided regular updates to our customers, keeping them informed about the status of their orders and instilling confidence in the delivery process.

Once assembly was finished, our technicians conducted a rigorous 72-hour testing phase to identify and address any potential issues. Following this, we inspected and tested each device to guarantee optimal performance and functionality.

VR Amusement Park After-Sales Support

Our commitment to customer satisfaction extends beyond delivery. Upon receiving the machines, customers received comprehensive installation instructions and one-on-one support in English. Our 24/7 after-sales service ensures prompt resolution of any queries or issues, facilitating a seamless experience for our valued customers.

Australian VR Park Operation Guidance

We provide comprehensive operational plans and recommendations tailored to our customers’ specific needs.
Social Media Promotion: One month before the opening, we initiate a promotional campaign on various social media platforms, offering a sneak peek of the venue’s offerings. This generates anticipation and attracts early traffic.

  • Pricing Strategy
  • Individual Device Pricing: Each device is priced differently based on its features and gameplay.

  • Package Deals
  • We offer hourly packages to cater to different customer preferences, with discounted rates for longer durations.

  • Special Discounts
  • We introduce discounts such as parent-child fares, family packages, and couple deals for multiple games.

Ultimately, we collaborate with our customers to customize a pricing strategy that combines individual device pricing with package deals to maximize revenue and customer satisfaction.

VR Rides Player Feedback

Following the venue’s opening, many VR experiences captivated many players, drawing them to indulge in immersive adventures. The unparalleled visual richness of these experiences ignited feelings of exhilaration, joy, and even occasional screams as players delved into virtual reality. Whether navigating the skies atop a mythical creature or exploring the terrain of an alien planet, the sense of wonder and awe was palpable, leaving a lasting impression on every participant.

Ready to Launch Your VR Business?

If you’re considering venturing into the gaming arcade industry, don’t hesitate to contact us! We offer professional expertise, advice, and top-notch equipment to bring your vision to life. Please feel free to contact us for more information.

  • Contact:+86 18277157675
  • Email:helena@vrherozone.com
  • Website:https://vrherozone.com/
  • Guangzhou Xiechuang Culture Media Technology Co., Ltd.

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