HEROVR Brand Flagship VR Store Site Selection Analysis and Strategic!

In-Depth Site Selection Analysis and Strategic Layout The HEROVR flagship VR Store is located in the Gankeng Ancient Town Scenic Area, Longgang District, Shenzhen—a popular destination blending cultural heritage with tourist appeal. The site selection process underwent meticulous evaluation, considering the following factors:

Visitor Distribution and Stay Duration:

Gankeng Ancient Town attracts a high-quality, stable flow of family tourists and young consumers throughout the year.

Rent and Operating Costs:

Comprehensive rent, labor, and utility costs in the scenic area align with cost-effectiveness expectations.

Target Customer Alignment

The main visitors to the scenic area are families and educational groups, perfectly matching the target audience for HEROVR equipment.

Competitive Environment

The VR entertainment market in Longgang District, Shenzhen, is still in its growth phase, providing favorable opportunities for the brand’s direct-operated flagship store.

Dual Networked Three-Screen Racing Car: Experience the thrill of competitive racing with ultra-realistic simulations.

VR Equipment Selection and Venue Planning

VR Equipment Selection and Venue Planning To maximize equipment utilization and visitor capacity, the HEROVR flagship store employs a diverse and efficient configuration

• 1. VR UFO 5-players: The flagship attraction, delivering an intense immersive experience.
• 2. VR Bungee Jump- 2 players (2 sets): Combining dynamics and interaction, highly popular among young people.
• 3. Six-Person VR Warship: A core device for group gaming experiences, enhancing venue stickiness.
• 4. Three-Screen Six-Axis Racing Simulator: A classic competitive project that draws racing enthusiasts.
• 5. Egg VR Cinema – 2 players: A top choice for families and leisure users.
• 6. Track Curved Screen Cinema – 8 players: No VR headset required—combining platform motion with a 180° ultra-large curved screen for a high-tech, fun, and thrilling immersive experience.

These VR equipment types integrate cinema, competitive, and collaborative gaming designs, successfully enhancing overall venue attendance rates and per capita spending.

VR Innovative Experiences

VR Game Content and Equipment Features The HEROVR flagship VR store offers diverse game content with a strong emphasis on innovative experiences.

• VR Cinema Games: Featuring dual egg chair cinemas with stunning immersive visual effects.
• VR Games: Including bungee jumping and war chariot games, delivering dynamic and tech-driven experiences.
• Non-VR Track Cinema Games: Leveraging platform motion and curved screens for transparent, immersive storytelling.
• Weightlessness and Stress Relief Games: Featuring activities like simulated skydiving and off-ground track scenarios to escape daily pressures completely.
• 360-Degree Rotation Thrill Games: Providing extreme excitement with zero-gravity VR zones, six-axis motion rides, and wide-angle perspectives.

The variety of gaming equipment caters to all demographics: family entertainment, adults, and children can all find suitable options. The wide range of game content ensures repeat visits, offering fresh experiences every time.

Operational Achievements and Payback Period

VR Theme Park Impressive First-Year Results

• VR Theme Park Impressive First-Year Results
• Official Opening: January 1, 2024 (New Year’s Day)
• First-month revenue exceeded RMB 100,000, with a single-day record of RMB 12,543.
• Continuous growth over the next five months, with monthly revenues surpassing RMB 50,000.

Rapid Payback

Through meticulous operations, the HEROVR flagship VR store achieved full payback within six months, starting profitability in May 2024.

VR Park Innovative Marketing Strategies

VR Store Online Promotion

• Launched ticket packages on Douyin and Meituan platforms with flexible pricing:
• Single ticket: RMB 30 per session.
• Five-session package: RMB 100, applicable to all equipment.

VR Store Offline Collaboration

• Actively partnered with nearby schools and educational institutions to organize spring and autumn outings
• Actively partnered with nearby schools and educational institutions to organize spring and autumn outings
• Combining education with entertainment to spark students’ interest in VR technology and expand the customer base.

Holiday Promotions

• Introduced themed promotions tied to Chinese traditional festivals and scenic area events, boosting holiday traffic and conversion rates.

The successful operation of the HEROVR

Summary and Outlook The successful operation of the HEROVR flagship VR store in Gankeng Ancient Town provides valuable market insights for the brand:

• Precision in site selection and VR equipment layout strategies.
• Diverse promotional and collaborative models.
• Practical validation of rapid payback and sustained profitability.

Looking ahead, HEROVR will continue expanding into global markets, focusing on Flagship VR Stores to promote innovative VR entertainment. Following the first anniversary of the Gankeng Ancient Town flagship store, HEROVR launched its second flagship VR store in Xi’an in July 2024, further advancing its domestic market presence. HEROVR remains committed to high-standard service and product innovation, driving win-win outcomes for entertainment and profitability in more locations.